Marketing magic and online reviews – 31/7/17

Chartered Institude of Marketing

 

This session will encompass many elements of customer service and will focus on the following:-

• The changing face of customer care
• Social customer service and what to expect
• Rights and wrongs of social customer service
• Harnessing the power of social customer service for your brand
• Practical marketing steps for delivering an effective social customer and online review service strategy for your brand
• The online review landscape
• How to entice customers to deliver marketing magic for you by leaving positive online reviews
• Managing negative online reviews

This workshop will be hosted by Chartered Marketer Christine Watson, founder of Watson & Co and most recently disruptive online aggregator for the training industry. Christine’s client repertoire since she founded Watson & Co Chartered Marketing in 2005 includes over 1,000 individual clients.
This event is suitable for marketers responsible for digital and social media marketing including platform management of: Facebook, Trip Advisor, Trust Pilot, Google reviews and LinkedIn testimonials.

CPD category: Customer experience
Duration: 1.5 hours
Registration and networking is from 09:30, the session starts at 10:00 and finishes at 11:30.

VENUE:
Entrepreneurial Spark Belfast
Lombard House
5th-6th Floor, 10-20 Lombard Street
Belfast
Co. Antrim
BT1 1RD
United Kingdom

Sector:
Social Marketing

Speakers:
Christine Watson

Prices:
Member:£0
Studying member:£0
Student:£0
Non-member:£20

For booking: visit CIM.CO.UK