Our founder, Chartered Marketer: Christine Watson often gets asked how she keeps on top of the constant changes across the various digital marketing platforms that are commonly used by marketers to reach their target audiences for business gain So, as a Guest Blogger I decided to interview Christine to discover the digital marketing resources that she uses to keep her skills up to date. For your convenience I then researched to find the...

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On June 15 2015 Christine Watson, elected Chair of The Chartered Institute of Ireland (CIM) and founder of Watson & Co. Chartered Marketing held her second annual CIM Chair’s Lunch at Malmaison Hotel, Belfast. As part of my week with Watson & Co. Chartered Marketing I was asked to assist with the event and take notes from the experienced content marketers speaking. The topic for this year’s event was ‘Context is King, Content...

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      On Wednesday morning (20 May 2015) as elected Chair of the CIM Ireland board I presented The Chartered Institute of Marketing SME survey findings at a breakfast event hosted at Ulster University Business School. Trying to make it less death by PowerPoint and more action focused for the audience I added a few of my tips and SME stories alongside practical advice from 2 of the 2014 Ireland Marketing Excellence Award winning...

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During my placement year at Odyssey Arena I was given the opportunity to take part in WorldHost customer service training. When I was told I would be attending the course I was initially quite apprehensive with WorldHost training being one of the first days I would be meeting the Odyssey Arena team this was of course daunting. However I knew that it would be a brilliant experience and would look great on my CV for any future job applications so...

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