Tuesday Tip: Go Sell

Tuesday Tip: Go Sell

Our Tuesday Tip comes from our Sales Focused Instagram for Business workshop which we delivered for Mallusk Enterprise Park on 11 September 2018.   We didn’t quite capture the full complement of delegates in one picture or get a Boomerang this session but we did share lots and lots of tips and all training delegates left with a rather large ‘To Do list’ to move their Instagram for Business Pages forward. Our biggest tip was to...

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Watson & Co. Chartered Marketing Tuesday Tip: Claim Your Location

Watson & Co. Chartered Marketing Tuesday Tip: Claim Your Location

17 September 2018 and it’s time for a Watson & Co. Chartered Marketing #TuesdayTip This week we say: Go Forth and Claim Your Location Location-based marketing is an important aspect in many a customer journey. When was the last time you looked for something near you? Be it a “French restaurant nearby”, “pizza delivery to my postcode” , or “events near me this weekend”? Introducing your brand in...

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Watson & Co. Chartered Marketing Tuesday Tip: Go Review Your Instagram Bio

Watson & Co. Chartered Marketing Tuesday Tip: Go Review Your Instagram Bio

28th August 2018 and it’s time for the Watson & Co. Chartered Marketing #TuesdayTip This week we say: take a look from the outside in at your Instagram Bio Whether you have a personal brand on Instagram, an Instagram for Business page or both you should be aware that the visitors to your Instagram channel will make a first and lasting impression and a call on whether they want to remain on your page or have a desire to buy from...

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Highlights from my Erasmus Marketing Traineeship with Watson & Co. Chartered Marketing

Highlights from my Erasmus Marketing Traineeship with Watson & Co. Chartered Marketing

10 things I learned during my Marketing Traineeship with Watson & Co. Chartered Marketing   – I completed the free Hootsuite academy online training courses in social media and the Hootsuite content scheduling platform.   The training taught me how to use the Hootsuite platform and how you can plan your postings on different social media platforms in advance. It also educated me all about social media and how you can use...

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Inspirational Quotes from WorldHost Training Courses

Inspirational Quotes from WorldHost Training Courses

Watson & Co. Chartered Marketing Licensed WorldHost Trainer – Chartered Marketer Christine Watson is a big fan of inspirational quotes – for business and life in general. Each of the WorldHost training programmes that we are licensed to deliver have many motivational sayings included within the delegate workbook. So, we thought we would gather as many as we could in the once place to inspire service professionals and...

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Learn more about Instagram

Learn more about Instagram

As a Chartered Marketer, Mentor and Licensed Trainer in the areas of Marketing, Sales and Customer Service, I am always aiming to glean new knowledge, grow my knowledge and transfer knowledge to my clients and trainees so I thought it was about time that I created a quick and handy guide of online resources to help you keep learning more about Instagram. As well as the Crash Course in Sales Focused Instagram Marketing for Business and...

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Examples of Instagram Takeovers in Northern Ireland and beyond

Examples of Instagram Takeovers in Northern Ireland and beyond

Have you done an Instagram takeover on your Instagram for Business page? An instagram takeover can generate original enticing and engaging content and enable you reach new audiences all at the same time. Local Instagram Business Pages Watson & Co. Chartered Marketing Chartered Marketer and Digital Marketing Trainer Christine Watson has spotted Influencer Marketing with Instagram takeovers include: DiscoverNI (Tourism Northern Ireland)...

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My WorldHost Journey with Watson and Co. Chartered Marketing and McCombs

My WorldHost Journey with Watson and Co. Chartered Marketing and McCombs

On 11 June 2018 I started an Erasmus traineeship in Belfast with Chartered Marketer and WorldHost Trainer Christine Watson of Watson and Co. Chartered Marketing. As a WorldHost Trainer Christine delivers Tourism Ambassador training courses to people working across the tourism industry in Northern Ireland. Watson and Co. Chartered Marketing has over 1,000 clients and WorldHost Trainer Christine is very passionate about the many things to do...

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Top Hashtags for Tourism Marketing in Northern Ireland

Top Hashtags for Tourism Marketing in Northern Ireland

  The Power of Hashtags in Tourism Marketing in Northern Ireland Using hashtags in your content marketing can help your content not just be found but hashtag marketing can also help your online content be redistributed by influencers, heck it can even make your content go viral. Northern Ireland businesses, organisations and marketers operating within the sphere of tourism should be aware and consider the relevance of the following...

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The 10 Commandments of Content Creation – Making Influencer Marketing and Blogger Outreach Law Abiding

The 10 Commandments of Content Creation – Making Influencer Marketing and Blogger Outreach Law Abiding

As a Chartered Marketer for over a decade and a former Chair of The Chartered Institute of Marketing Ireland Board I have no choice but to abide by the rules and regulations associated with marketing in practice and I’ve made an official commitment to keep my skills up date with what truly is an ever changing landscape. Ignorance is no excuse. There are laws of every land and all marketers and businesses employing content creators (- be...

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Business Mentoring Support for Organisations in Northern Ireland

Business Mentoring Support for Organisations in Northern Ireland

  In 201 7 Watson & Co Chartered Marketing founder: Chartered Marketer Christine Watson  completed the Entrepreneurial Spark (ESpark) 3 month Spring and 6 month Enable programmes to help with the launch of her latest venture: TrainingMatchmaker.com – an online platform to inspire learning by listing the free and paid for online and face to face learning opportunities available and trainers available to hire alongside...

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Digital Sanity Supper Club no. 2 – 23 October 2017

Digital Sanity Supper Club no. 2 – 23 October 2017

Digital Sanity Supper Club no. 2 took place at the Malmaison Hotel in Belfast on 23 October 2017. Facilitated by Chartered Marketer Christine Watson and TrainingMatchmaker.com the #DigiSanity concept has been invented in order to:   i Enable peer to peer learning – digital marketing practitioners and trainers focused on the very latest changes in digital platforms – we had a list of 40 (and I’m sure this could’ve...

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Using Video Tool: Lumen 5 to turn Written Blogs into Video Content Marketing

Using Video Tool: Lumen 5 to turn Written Blogs into Video Content Marketing

Watson & Co. Chartered Marketing host the Digital Sanity Supper Club – a monthly dinner designed to help Marketing Practitioners and Trainers keep their knowledge and skills up to date with new and rapidly changing marketing tools and tactics available within a marketers toolbox. At the Inaugural Supper Club at the Malmaison Hotel in Belfast on 23 October, attendee Richard Graham mentioned a video tool to easily turn written blog...

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Learning discoveries in Belfast with Erasmus Plus – Traineeship Log by Verena Neumann

Learning discoveries in Belfast with Erasmus Plus – Traineeship Log by Verena Neumann

Watson & Co. Chartered Marketing hosted Verena from Hanover, Germany on an Erasmus Traineeship in Belfast throughout October 2017. As part of Verena’s professional development she set about logging her new skills and experiences. Find her journey with TrainingMatchmaker.com hosted by Watson & Co. Chartered Marketing in her blog below: I completed my traineeship in the company: Trainingmatchmaker.com. This company specialises in...

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Instagram Influencers in Northern Ireland

Instagram Influencers in Northern Ireland

Influencer marketing was destined to explode in 2017 and Instagram is one of a number of social media platforms perfect for Influencers to share brand content as a result of a trigger. Blogger or celebrity content can come via a business request or it can be self generated and unprompted in order to share an Influencers love or frustration with brands and businesses. Influencer marketing involves targeting the influential people that your...

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Lessons from Northern Ireland’s Instagram Influencers

Lessons from Northern Ireland’s Instagram Influencers

Lessons from Northern Ireland’s Instagram Influencers NI Bloggers: 1. My Sisters Closet 28.5k followers in August 2017, 36,900 followers in June 2018 Fashion, Beauty and Lifestyle Blog. The 2 sisters are also Co-founders of The Boudoir Boutique & MSC-The Label Practical Influencer Marketing Examples and Lessons:   Instagram post using a simple diamond ring product photo from Lunns – achieved 223 hearts and 3...

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5 reasons to start marketing your business on Instagram today

5 reasons to start marketing your business on Instagram today

  Instagram has quickly grown into a massive social network with both a mobile and web presence. It shows no signs of slowing down, yet a worrying low percentage of businesses in Northern Ireland currently use Instagram for marketing. If you are not yet using Instagram as a marketing platform, here are 5 reasons why you might wish to rethink your decision.   Acquisition   The Instagram Platform allows you to Reach Instagram...

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Instagram for Business – Marketing in Practice Examples from Northern Ireland Brands

Instagram for Business – Marketing in Practice Examples from Northern Ireland Brands

With over 15 million businesses on Instagram as of July 2017  (up from 8 million in just 4 months) Watson & Co Chartered Marketing Chartered Marketer – Christine Watson takes a look at some Instagram for business examples provided by Northern Ireland brand marketers and the lessons we can all take from their content marketing efforts: Business to Consumer 1. Discover Northern Ireland –...

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Social Customer Service and Online Review Magic – Key Takeaways

Social Customer Service and Online Review Magic – Key Takeaways

As a Chartered Marketer and committed contributor to the local marketing community in Northern Ireland, for the past decade (including a 2 year spell as Chair of The Chartered Institute of Marketing Ireland) our founder Christine Watson recently led a CPD workshop for The Chartered Institute of Marketing (CIM) – Ireland region at the Entrepreneurial Spark Belfast base entitled: ‘Marketing Magic with Online Reviews’. Over the...

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Handling Social Reviews

Handling Social Reviews

If you manage a business you will appreciate the power of a positive social review, accepted wisdom is that a 4.8 star review leads to credibility and sales.  The dreaded one star feedback may lose you customers, and definitely won’t make your CEO’s day.  Interestingly, 5 star reviews aren’t generally believed to be true.   However, social listening offers important learning for businesses, and in this digital marketing world is a...

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Your definitive list of Local Business Awards – Northern Ireland

Your definitive list of Local Business Awards – Northern Ireland

  To help our local businesses determine which local business awards will support their strategic and tactical messaging aims we’ve started to compile a list. The aim is for this to become a definitive go to list and to achieve this, please do let us know of any we’ve missed. We also plan to build this list up with website and social media details including hashtags and entry deadlines as and when (or should we say if) we find...

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Watson & Co. Chartered Marketing Customer Service Training Tool of the Week – SMILE

Watson & Co. Chartered Marketing Customer Service Training Tool of the Week – SMILE

You’ll never get a second chance to make a great first impression is one a favourite quote bandied about by our WorldHost Customer Service Trainer: Chartered Marketer – Christine Watson. It is also a lesson that every business should adhere to every single interaction – customers, suppliers, fellow workers, online via website, facebook, google and more.   First impressions are formed in a. one tenth of a...

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Watson & Co. Chartered Marketing Digital Marketing Tool of the Week: Live Video Streaming – Facebook Live

Watson & Co. Chartered Marketing Digital Marketing Tool of the Week: Live Video Streaming – Facebook Live

Watson & Co. Chartered Marketing founder Christine Watson is an elected board member of The Chartered Institute of Marketing (CIM) Ireland region. A former Chair of the CIM Ireland board from 2013 to 2015 Christine currently volunteers on the Communications and Education sub-committees. Volunteering for your local marketing community isn’t a thankless task, it offers great opportunities to meet like minded professionals both locally...

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Watson & Co. Chartered Marketing Digital Business Skills Tool of the Week: Pinterest

Watson & Co. Chartered Marketing Digital Business Skills Tool of the Week: Pinterest

The Watson & Co. Chartered Marketing Digital Business Skills (‪#‎DigiBizSkills)‬ tool of the week is Pinterest Best compared to a pin-board or scrap-book pinterest lets you create your own visual online pin-boards on specific topics or subjects of interest to you/your brand/your customers, allowing you to pin relevant online images and website links all in the one place. See it as...

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Watson & Co. Chartered Marketing Digital Business Skills Tip of the Week – Follow the Rules: Facebook Competitions

Watson & Co. Chartered Marketing Digital Business Skills Tip of the Week – Follow the Rules: Facebook Competitions

Our ‪#‎digibizskills‬ tip of the week (17 April 2016) – Things change (and in the digital marketing landscape they change often). It’s your job to keep your marketing out of hot water by keeping yourself up to date. Facebook competition rules initially banned the use of any Facebook function as an entry mechanism and back then marketers and page owners were in fear of Facebook deleting their entire business Facebook page for...

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