Proactive Steps Northern Ireland Tourism Organisations Can and Should Be Taking To Achieve A Fair Share Of Growth from the Great Britain Market

Proactive Steps Northern Ireland Tourism Organisations Can and Should Be Taking To Achieve A Fair Share Of Growth from the Great Britain Market

The Northern Ireland Tourism industry is performing well, from an ambitious target to practically double – over the course of a decade – to a £1 billion industry to a brand new stretch target to reach a £2 billion pound contribution to the NI economy. It was announced this month (June, 2019) by NISRA that we are a stone’s throw away having collectively achieved yet another increase in the annual revenue to a £968 million...

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Watson & Co. Chartered Marketing Digital Business Skills Tool of the Week: Google Local Guides

Watson & Co. Chartered Marketing Digital Business Skills Tool of the Week: Google Local Guides

Why use Google local guides as a marketing tool? If you’re into photography, video, reviews and sightseeing, Google local guides is a great place for you to contribute your own work and contribute to how your destination appears on the map. Local Guides by Google is a platform which allows millions of people to add photos, videos, reviews, missing locations to enhance the digital footprint of Google Maps. The app allows individuals around...

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Food Bloggers in Northern Ireland

Food Bloggers in Northern Ireland

        Dedicated Food bloggers can be found right across Northern Ireland. These creators, who specialise in food related content, can provide independent or paid/sponsored content for local food brands, restaurants, coffee shops, food festivals and more. At Watson & Co. Chartered Marketing we have actively worked with a number of local food bloggers through the years and produced award winning marketing campaigns as a...

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Tuesday Tip Go Measure

Tuesday Tip Go Measure

“Go Measure”, “Go Figure”, “Go Suss That Out” – if you have never asked this of your organisational inputs and outputs – then maybe, just maybe, you remain in business by sheer fluke or are grossly failing to perform to the optimal level that you can. I was once told that: “You Can’t Manage What You Don’t Measure”. Another quote attributed to Druker, (a Management thinker I...

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Tuesday Tip Go Blog

Tuesday Tip Go Blog

Tuesday Tip: Go Blog Throughout Autumn/Winter 2018 Christine Watson – Watson & Co. Chartered Marketing Chartered Marketer and Trainer has been working with Libraries NI on behalf of TrainingMatchmaker.com to bring a Blogging Inspiration Session and a 6 week Get Blogging programme to Northern Ireland. Blogging brings many benefits to businesses of varying shapes and sizes, to local and sectoral communities, to brands, to governments...

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Tuesday Tip – Go Speak The Language of Your Customer

Tuesday Tip – Go Speak The Language of Your Customer

Guest Blog Post by Watson & Co. Chartered Marketing WorldHost Customer Service Graduate – Marketing Trainee: Callum Steenson How to WOW tourists – they deserve it! The need for languages in the Northern Ireland Hospitality & Tourism sectors We’ve all been in that situation, walking into a boulangerie in France, a supermercado in Spain or a fruttivendolo in Italy. In your mind you rapidly start flicking back through the archives...

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Tuesday Tip: Go Sell

Tuesday Tip: Go Sell

Our Tuesday Tip comes from our Sales Focused Instagram for Business workshop which we delivered for Mallusk Enterprise Park on 11 September 2018.   We didn’t quite capture the full complement of delegates in one picture or get a Boomerang this session but we did share lots and lots of tips and all training delegates left with a rather large ‘To Do list’ to move their Instagram for Business Pages forward. Our biggest tip was to...

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Watson & Co. Chartered Marketing Tuesday Tip: Claim Your Location

Watson & Co. Chartered Marketing Tuesday Tip: Claim Your Location

17 September 2018 and it’s time for a Watson & Co. Chartered Marketing #TuesdayTip This week we say: Go Forth and Claim Your Location Location-based marketing is an important aspect in many a customer journey. When was the last time you looked for something near you? Be it a “French restaurant nearby”, “pizza delivery to my postcode” , or “events near me this weekend”? Introducing your brand in...

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Watson & Co. Chartered Marketing Tuesday Tip: Go Review Your Instagram Bio

Watson & Co. Chartered Marketing Tuesday Tip: Go Review Your Instagram Bio

28th August 2018 and it’s time for the Watson & Co. Chartered Marketing #TuesdayTip This week we say: take a look from the outside in at your Instagram Bio Whether you have a personal brand on Instagram, an Instagram for Business page or both you should be aware that the visitors to your Instagram channel will make a first and lasting impression and a call on whether they want to remain on your page or have a desire to buy from...

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Highlights from my Erasmus Marketing Traineeship with Watson & Co. Chartered Marketing

Highlights from my Erasmus Marketing Traineeship with Watson & Co. Chartered Marketing

10 things I learned during my Marketing Traineeship with Watson & Co. Chartered Marketing   – I completed the free Hootsuite academy online training courses in social media and the Hootsuite content scheduling platform.   The training taught me how to use the Hootsuite platform and how you can plan your postings on different social media platforms in advance. It also educated me all about social media and how you can use...

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Inspirational Quotes from WorldHost Training Courses

Inspirational Quotes from WorldHost Training Courses

Watson & Co. Chartered Marketing Licensed WorldHost Trainer – Chartered Marketer Christine Watson is a big fan of inspirational quotes – for business and life in general. Each of the WorldHost training programmes that we are licensed to deliver have many motivational sayings included within the delegate workbook. So, we thought we would gather as many as we could in the once place to inspire service professionals and...

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Learn more about Instagram

Learn more about Instagram

As a Chartered Marketer, Mentor and Licensed Trainer in the areas of Marketing, Sales and Customer Service, I am always aiming to glean new knowledge, grow my knowledge and transfer knowledge to my clients and trainees so I thought it was about time that I created a quick and handy guide of online resources to help you keep learning more about Instagram. As well as the Crash Course in Sales Focused Instagram Marketing for Business and...

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Examples of Instagram Takeovers in Northern Ireland and beyond

Examples of Instagram Takeovers in Northern Ireland and beyond

Have you done an Instagram takeover on your Instagram for Business page? An instagram takeover can generate original enticing and engaging content and enable you reach new audiences all at the same time. Local Instagram Business Pages Watson & Co. Chartered Marketing Chartered Marketer and Digital Marketing Trainer Christine Watson has spotted Influencer Marketing with Instagram takeovers include: DiscoverNI (Tourism Northern Ireland)...

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My WorldHost Journey with Watson and Co. Chartered Marketing and McCombs

My WorldHost Journey with Watson and Co. Chartered Marketing and McCombs

On 11 June 2018 I started an Erasmus traineeship in Belfast with Chartered Marketer and WorldHost Trainer Christine Watson of Watson and Co. Chartered Marketing. As a WorldHost Trainer Christine delivers Tourism Ambassador training courses to people working across the tourism industry in Northern Ireland. Watson and Co. Chartered Marketing has over 1,000 clients and WorldHost Trainer Christine is very passionate about the many things to do...

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Top Hashtags for Tourism Marketing in Northern Ireland

Top Hashtags for Tourism Marketing in Northern Ireland

  The Power of Hashtags in Tourism Marketing in Northern Ireland Using hashtags in your content marketing can help your content not just be found but hashtag marketing can also help your online content be redistributed by influencers, heck it can even make your content go viral. Northern Ireland businesses, organisations and marketers operating within the sphere of tourism should be aware and consider the relevance of the following...

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The 10 Commandments of Content Creation – Making Influencer Marketing and Blogger Outreach Law Abiding

The 10 Commandments of Content Creation – Making Influencer Marketing and Blogger Outreach Law Abiding

As a Chartered Marketer for over a decade and a former Chair of The Chartered Institute of Marketing Ireland Board I have no choice but to abide by the rules and regulations associated with marketing in practice and I’ve made an official commitment to keep my skills up date with what truly is an ever changing landscape. Ignorance is no excuse. There are laws of every land and all marketers and businesses employing content creators (- be...

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Business Mentoring Support for Organisations in Northern Ireland

Business Mentoring Support for Organisations in Northern Ireland

  In 201 7 Watson & Co Chartered Marketing founder: Chartered Marketer Christine Watson  completed the Entrepreneurial Spark (ESpark) 3 month Spring and 6 month Enable programmes to help with the launch of her latest venture: TrainingMatchmaker.com – an online platform to inspire learning by listing the free and paid for online and face to face learning opportunities available and trainers available to hire alongside...

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Digital Sanity Supper Club no. 2 – 23 October 2017

Digital Sanity Supper Club no. 2 – 23 October 2017

Digital Sanity Supper Club no. 2 took place at the Malmaison Hotel in Belfast on 23 October 2017. Facilitated by Chartered Marketer Christine Watson and TrainingMatchmaker.com the #DigiSanity concept has been invented in order to:   i Enable peer to peer learning – digital marketing practitioners and trainers focused on the very latest changes in digital platforms – we had a list of 40 (and I’m sure this could’ve...

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Using Video Tool: Lumen 5 to turn Written Blogs into Video Content Marketing

Using Video Tool: Lumen 5 to turn Written Blogs into Video Content Marketing

Watson & Co. Chartered Marketing host the Digital Sanity Supper Club – a monthly dinner designed to help Marketing Practitioners and Trainers keep their knowledge and skills up to date with new and rapidly changing marketing tools and tactics available within a marketers toolbox. At the Inaugural Supper Club at the Malmaison Hotel in Belfast on 23 October, attendee Richard Graham mentioned a video tool to easily turn written blog...

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Learning discoveries in Belfast with Erasmus Plus – Traineeship Log by Verena Neumann

Learning discoveries in Belfast with Erasmus Plus – Traineeship Log by Verena Neumann

Watson & Co. Chartered Marketing hosted Verena from Hanover, Germany on an Erasmus Traineeship in Belfast throughout October 2017. As part of Verena’s professional development she set about logging her new skills and experiences. Find her journey with TrainingMatchmaker.com hosted by Watson & Co. Chartered Marketing in her blog below: I completed my traineeship in the company: Trainingmatchmaker.com. This company specialises in...

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Instagram Influencers in Northern Ireland

Instagram Influencers in Northern Ireland

Influencer marketing was destined to explode in 2017 and Instagram is one of a number of social media platforms perfect for Influencers to share brand content as a result of a trigger. Blogger or celebrity content can come via a business request or it can be self generated and unprompted in order to share an Influencers love or frustration with brands and businesses. Influencer marketing involves targeting the influential people that your...

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Lessons from Northern Ireland’s Instagram Influencers

Lessons from Northern Ireland’s Instagram Influencers

Lessons from Northern Ireland’s Instagram Influencers NI Bloggers: 1. My Sisters Closet 28.5k followers in August 2017, 36,900 followers in June 2018 Fashion, Beauty and Lifestyle Blog. The 2 sisters are also Co-founders of The Boudoir Boutique & MSC-The Label Practical Influencer Marketing Examples and Lessons:   Instagram post using a simple diamond ring product photo from Lunns – achieved 223 hearts and 3...

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5 reasons to start marketing your business on Instagram today

5 reasons to start marketing your business on Instagram today

  Instagram has quickly grown into a massive social network with both a mobile and web presence. It shows no signs of slowing down, yet a worrying low percentage of businesses in Northern Ireland currently use Instagram for marketing. If you are not yet using Instagram as a marketing platform, here are 5 reasons why you might wish to rethink your decision.   Acquisition   The Instagram Platform allows you to Reach Instagram...

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Instagram for Business – Marketing in Practice Examples from Northern Ireland Brands

Instagram for Business – Marketing in Practice Examples from Northern Ireland Brands

With over 15 million businesses on Instagram as of July 2017  (up from 8 million in just 4 months) Watson & Co Chartered Marketing Chartered Marketer – Christine Watson takes a look at some Instagram for business examples provided by Northern Ireland brand marketers and the lessons we can all take from their content marketing efforts: Business to Consumer 1. Discover Northern Ireland –...

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Social Customer Service and Online Review Magic – Key Takeaways

Social Customer Service and Online Review Magic – Key Takeaways

As a Chartered Marketer and committed contributor to the local marketing community in Northern Ireland, for the past decade (including a 2 year spell as Chair of The Chartered Institute of Marketing Ireland) our founder Christine Watson recently led a CPD workshop for The Chartered Institute of Marketing (CIM) – Ireland region at the Entrepreneurial Spark Belfast base entitled: ‘Marketing Magic with Online Reviews’. Over the...

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