My WorldHost Journey with Watson and Co. Chartered Marketing and McCombs

My WorldHost Journey with Watson and Co. Chartered Marketing and McCombs

On 11 June 2018 I started an Erasmus traineeship in Belfast with Chartered Marketer and WorldHost Trainer Christine Watson of Watson and Co. Chartered Marketing. As a WorldHost Trainer Christine delivers Tourism Ambassador training courses to people working across the tourism industry in Northern Ireland. Watson and Co. Chartered Marketing has over 1,000 clients and WorldHost Trainer Christine is very passionate about the many things to do...

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Top Hashtags for Tourism Marketing in Northern Ireland

Top Hashtags for Tourism Marketing in Northern Ireland

  The Power of Hashtags in Tourism Marketing in Northern Ireland Using hashtags in your content marketing can help your content not just be found but hashtag marketing can also help your online content be redistributed by influencers, heck it can even make your content go viral. Northern Ireland businesses, organisations and marketers operating within the sphere of tourism should be aware and consider the relevance of the following...

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The 10 Commandments of Content Creation – Making Influencer Marketing and Blogger Outreach Law Abiding

The 10 Commandments of Content Creation – Making Influencer Marketing and Blogger Outreach Law Abiding

As a Chartered Marketer for over a decade and a former Chair of The Chartered Institute of Marketing Ireland Board I have no choice but to abide by the rules and regulations associated with marketing in practice and I’ve made an official commitment to keep my skills up date with what truly is an ever changing landscape. Ignorance is no excuse. There are laws of every land and all marketers and businesses employing content creators (- be...

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Business Mentoring Support for Organisations in Northern Ireland

Business Mentoring Support for Organisations in Northern Ireland

  In 201 7 Watson & Co Chartered Marketing founder: Chartered Marketer Christine Watson  completed the Entrepreneurial Spark (ESpark) 3 month Spring and 6 month Enable programmes to help with the launch of her latest venture: TrainingMatchmaker.com – an online platform to inspire learning by listing the free and paid for online and face to face learning opportunities available and trainers available to hire alongside...

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Digital Sanity Supper Club no. 2 – 23 October 2017

Digital Sanity Supper Club no. 2 – 23 October 2017

Digital Sanity Supper Club no. 2 took place at the Malmaison Hotel in Belfast on 23 October 2017. Facilitated by Chartered Marketer Christine Watson and TrainingMatchmaker.com the #DigiSanity concept has been invented in order to:   i Enable peer to peer learning – digital marketing practitioners and trainers focused on the very latest changes in digital platforms – we had a list of 40 (and I’m sure this could’ve...

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Using Video Tool: Lumen 5 to turn Written Blogs into Video Content Marketing

Using Video Tool: Lumen 5 to turn Written Blogs into Video Content Marketing

Watson & Co. Chartered Marketing host the Digital Sanity Supper Club – a monthly dinner designed to help Marketing Practitioners and Trainers keep their knowledge and skills up to date with new and rapidly changing marketing tools and tactics available within a marketers toolbox. At the Inaugural Supper Club at the Malmaison Hotel in Belfast on 23 October, attendee Richard Graham mentioned a video tool to easily turn written blog...

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Learning discoveries in Belfast with Erasmus Plus – Traineeship Log by Verena Neumann

Learning discoveries in Belfast with Erasmus Plus – Traineeship Log by Verena Neumann

Watson & Co. Chartered Marketing hosted Verena from Hanover, Germany on an Erasmus Traineeship in Belfast throughout October 2017. As part of Verena’s professional development she set about logging her new skills and experiences. Find her journey with TrainingMatchmaker.com hosted by Watson & Co. Chartered Marketing in her blog below: I completed my traineeship in the company: Trainingmatchmaker.com. This company specialises in...

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Instagram Influencers in Northern Ireland

Instagram Influencers in Northern Ireland

Influencer marketing was destined to explode in 2017 and Instagram is one of a number of social media platforms perfect for Influencers to share brand content as a result of a trigger. Blogger or celebrity content can come via a business request or it can be self generated and unprompted in order to share an Influencers love or frustration with brands and businesses. Influencer marketing involves targeting the influential people that your...

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Lessons from Northern Ireland’s Instagram Influencers

Lessons from Northern Ireland’s Instagram Influencers

Lessons from Northern Ireland’s Instagram Influencers NI Bloggers: 1. My Sisters Closet 28.5k followers in August 2017, 36,900 followers in June 2018 Fashion, Beauty and Lifestyle Blog. The 2 sisters are also Co-founders of The Boudoir Boutique & MSC-The Label Practical Influencer Marketing Examples and Lessons:   Instagram post using a simple diamond ring product photo from Lunns – achieved 223 hearts and 3...

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5 reasons to start marketing your business on Instagram today

5 reasons to start marketing your business on Instagram today

  Instagram has quickly grown into a massive social network with both a mobile and web presence. It shows no signs of slowing down, yet a worrying low percentage of businesses in Northern Ireland currently use Instagram for marketing. If you are not yet using Instagram as a marketing platform, here are 5 reasons why you might wish to rethink your decision.   Acquisition   The Instagram Platform allows you to Reach Instagram...

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Instagram for Business – Marketing in Practice Examples from Northern Ireland Brands

Instagram for Business – Marketing in Practice Examples from Northern Ireland Brands

With over 15 million businesses on Instagram as of July 2017  (up from 8 million in just 4 months) Watson & Co Chartered Marketing Chartered Marketer – Christine Watson takes a look at some Instagram for business examples provided by Northern Ireland brand marketers and the lessons we can all take from their content marketing efforts: Business to Consumer 1. Discover Northern Ireland –...

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Social Customer Service and Online Review Magic – Key Takeaways

Social Customer Service and Online Review Magic – Key Takeaways

As a Chartered Marketer and committed contributor to the local marketing community in Northern Ireland, for the past decade (including a 2 year spell as Chair of The Chartered Institute of Marketing Ireland) our founder Christine Watson recently led a CPD workshop for The Chartered Institute of Marketing (CIM) – Ireland region at the Entrepreneurial Spark Belfast base entitled: ‘Marketing Magic with Online Reviews’. Over the...

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Handling Social Reviews

Handling Social Reviews

If you manage a business you will appreciate the power of a positive social review, accepted wisdom is that a 4.8 star review leads to credibility and sales.  The dreaded one star feedback may lose you customers, and definitely won’t make your CEO’s day.  Interestingly, 5 star reviews aren’t generally believed to be true.   However, social listening offers important learning for businesses, and in this digital marketing world is a...

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Your definitive list of Local Business Awards – Northern Ireland

Your definitive list of Local Business Awards – Northern Ireland

  To help our local businesses determine which local business awards will support their strategic and tactical messaging aims we’ve started to compile a list. The aim is for this to become a definitive go to list and to achieve this, please do let us know of any we’ve missed. We also plan to build this list up with website and social media details including hashtags and entry deadlines as and when (or should we say if) we find...

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Watson & Co. Chartered Marketing Customer Service Training Tool of the Week – SMILE

Watson & Co. Chartered Marketing Customer Service Training Tool of the Week – SMILE

You’ll never get a second chance to make a great first impression is one a favourite quote bandied about by our WorldHost Customer Service Trainer: Chartered Marketer – Christine Watson. It is also a lesson that every business should adhere to every single interaction – customers, suppliers, fellow workers, online via website, facebook, google and more.   First impressions are formed in a. one tenth of a...

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Watson & Co. Chartered Marketing Digital Marketing Tool of the Week: Live Video Streaming – Facebook Live

Watson & Co. Chartered Marketing Digital Marketing Tool of the Week: Live Video Streaming – Facebook Live

Watson & Co. Chartered Marketing founder Christine Watson is an elected board member of The Chartered Institute of Marketing (CIM) Ireland region. A former Chair of the CIM Ireland board from 2013 to 2015 Christine currently volunteers on the Communications and Education sub-committees. Volunteering for your local marketing community isn’t a thankless task, it offers great opportunities to meet like minded professionals both locally...

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Watson & Co. Chartered Marketing Digital Business Skills Tool of the Week: Pinterest

Watson & Co. Chartered Marketing Digital Business Skills Tool of the Week: Pinterest

The Watson & Co. Chartered Marketing Digital Business Skills (‪#‎DigiBizSkills)‬ tool of the week is Pinterest Best compared to a pin-board or scrap-book pinterest lets you create your own visual online pin-boards on specific topics or subjects of interest to you/your brand/your customers, allowing you to pin relevant online images and website links all in the one place. See it as...

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Watson & Co. Chartered Marketing Digital Business Skills Tip of the Week – Follow the Rules: Facebook Competitions

Watson & Co. Chartered Marketing Digital Business Skills Tip of the Week – Follow the Rules: Facebook Competitions

Our ‪#‎digibizskills‬ tip of the week (17 April 2016) – Things change (and in the digital marketing landscape they change often). It’s your job to keep your marketing out of hot water by keeping yourself up to date. Facebook competition rules initially banned the use of any Facebook function as an entry mechanism and back then marketers and page owners were in fear of Facebook deleting their entire business Facebook page for...

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Watson & Co. Chartered Marketing Customer Service and Marketing Tip: Go the Extra Mile to Make your Customers feel like Royalty on their Birthday or Special Occasion

Watson & Co. Chartered Marketing Customer Service and Marketing Tip: Go the Extra Mile to Make your Customers feel like Royalty on their Birthday or Special Occasion

Today (21 April 2016) it is all about the Queen’s 90th birthday, with 121,000 tweets using the hashtag #HappyBirthdayYourMajesty before 3.30pm but how does your business make customers who chose your place to celebrate their special occasion feel like royalty? Over the years we have seen: ~ free prosecco for your birthday party emails from PizzaExpress ~ pop into our shop on the Lisburn road for a free luxury long burning candle from us...

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Watson & Co. Chartered Marketing Tuesday Tip: Activate your Facebook Call to Action

Watson & Co. Chartered Marketing Tuesday Tip: Activate your Facebook Call to Action

19th April 2016 and it’s time for the Watson & Co. Chartered Marketing Tuesday Tip This week we encourage you to activate your call to action button on your business facebook page (and if you have done so already, then quickly log in and check to make sure it’s still relevant and working!). Calls to action can help you to facilitate and encourage your Facebook visitors to take actions that are important to your business – for...

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Take a few minutes and check if your website is mobile friendly

Take a few minutes and check if your website is mobile friendly

Watson & Co. Chartered Marketing #TuesdayTip – 12th April 2016 –  Take a few seconds to make sure your website is mobile friendly – check your mobile friendliness now by entering your website url into: https://www.google.co.uk/webmasters/tools/mobile-friendly/ With visits to websites via mobile overtaking visits via desktop devices – positive user experience should be top of mind for everyone with a website Read...

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9 active online networking opportunities for businesses on Twitter right across Northern Ireland

9 active online networking opportunities for businesses on Twitter right across Northern Ireland

Watson & Co. Chartered Marketing and our clients including Lough Neagh Partnership and Lough Neagh Eels – Inaugural Eel Eat Week and Erin Grove Preserves have all achieved sales results directly from online networking via our Twitter hour tweets, so we thought it would be useful to provide our digital marketing clients with a list of local networking hours where they too can communicate to target customers and those who may lead...

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Watson & Co. Chartered Marketing Tuesday Tip: Go Google your business!

Watson & Co. Chartered Marketing Tuesday Tip: Go Google your business!

5th April 2016 and it’s time for the Watson & Co. Chartered Marketing #TuesdayTip This week we say: walk in your prospective customers’ shoes and GO Google your business! Google my business is a Free Business Listing on the Google search engine and ensures that your brand shows up in the top right hand side of Google searches. Capitalise on this opportunity: add contact details, opening hours, pictures and even videos of your...

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The Belfast WorldHost clients of Watson & Co. Chartered Marketing with Private Dining Rooms for your event

The Belfast WorldHost clients of Watson & Co. Chartered Marketing with Private Dining Rooms for your event

  Having trained over 1,000 service professionals in the WorldHost Customer Service and WorldHost NI Ambassador – Welcoming Visitors to their Destination programmes across Northern Ireland we are very privileged to be able to boast about the many hotels and restaurants on our client list. Following a social media conversation on Twitter during an online networking conversation for #Magherafelthour (every Tuesday 9pm to 10pm) we...

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