Funding Programmes

Watson & Co. Chartered Marketing help businesses across a number of sectors in Northern Ireland and Scotland with the assistance of funding from the European Union, InvestNI, local councils and the Department for the Economy.


Current programmes that businesses can avail of include:

Antrim and Newtownabbey Borough CouncilOptimal Programme

Businesses can access either 1.5 days, 3 days or 5 days free mentoring.  Support will be dependent on the growth potential of the business and Antrim and Newtownabbey Borough Council will determine the number of days that will be awarded.

Mentoring is allocated on a per business basis.

Watson & Co. Chartered Marketing Chartered Marketer: Christine is available to offer services in the areas of:

  • Market Research
  • Market Planning
  • Effective PR/Buzz Marketing and
  • Social Media
Optimal has a panel of 35 mentors and will offer bespoke business support totalling 609 days over 2 years. The programme opened for recruitment in May 2018.

Agri-Food Co-operation Scheme

Managed by Countryside Services Ltd agri-food clusters in the Agri-Food Co-operation Scheme can avail of fully funded Social Media training. Watson & Co. Chartered Marketing Chartered Marketer Christine Watson is an approved Social Media Trainer.



Invest NI – Skills Advancement Grant

Through a Skills Advancement Grant local NI businesses can receive up to £10,000 for staff training. This grant will cover 40-50 per cent of eligible costs and is available to Invest NI clients that are exporting or are ready to export.

Watson & Co. Chartered Marketing have provided this information to the best of their knowledge. Please visit for more information.


Construction Industry Training Board – CITB NI

CITB NI offers direct grants to registered levy paying/registered employers for support in a wide range of training and qualifications for employees working in Northern Ireland. Whether you’re training new recruits, developing established staff or looking for improvements in other areas of your business, CITB can offer grants to meet industry needs.

The Tier 1 Grants Scheme offers registered employers grants to support training and qualifications, from apprentices through to the existing workforce including management and administration. The grant support covers short duration training courses including business courses.
• Levy Payers will only be eligible to receive grant aid to the value of total levy paid. This limit does not apply to apprentice grants.
• All registered employers below the levy threshold of £80,000 are eligible to claim grant to the value of £500. This limit does not apply to apprentice grants.
• An employer should not rely on statements made by third partied about grant rates, eligible training or the claiming process. Please contact a member of the Grants Team on 028 9082 5466 or email for advice and guidance.

For more information and application forms visit: CITB NI Grants


WorldHost Scotland Funding Support for SMEs

If you work for, or own, a small to medium-sized visitor economy* business in Scotland, and this business is located in one of 12 regional destination areas – you may qualify for our SME subsidy funding package, which will help to significantly reduce the cost of your WorldHost Customer Service training.

Provided your business meets the funding criteria, you will be able to save £40 per person on the cost of your training!

If you are planning on delivering WorldHost training in-house, you may also still qualify for the SME subsidy to help reduce your costs

Provided that your business meets all the necessary criteria, accessing the funding couldn’t be simpler.

All you need to do is let your training provider – Watson & Co. Chartered Marketing know that you want to use the SME subsidy, and we’ll sort out the rest. Telephone: 07900 881146 | Email:

For more information on WorldHost Scotland visit:


Historical Funding Programmes utilised by Watson & Co. Chartered Marketing clients:

WIN – Western Innovation Network Funding for Mentoring via Centre for Competitiveness and NORIBIC

Department for Employment and Learning WorldHost Funding

Evolution Mentoring – Lisburn and Castlereagh  Council

Craigavon Borough Council Mentoring

NORIBIC iFactory Mentoring

Mid & East Antrim Borough Council and Tourism Northern Ireland – WorldHost Food NI Ambassador Training

Antrim Enterprise Agency – Nurture Mentoring Programme

Belfast City Council – WorldHost South Belfast Customer Service Training Programme