Global marketing expert to address NI business leaders at Stormont event

Internationally renowned marketing expert PR Smith will speak to business leaders
at a special event in Parliament Buildings, Stormont focusing on the importance of
strategic marketing in economic growth.

The Celebrating Strategic Marketing event, organised by Northern Ireland Chartered
Marketers Lydia McClelland and Christine Watson, will be held in the Long Gallery
on March 20 from 5.30-7.30 and is open to all marketers, business strategists and
leaders of organisations across the private, public and social enterprise sectors.

Mr Smith will be speaking at the event about the impact of AI on marketing. He is a
digital marketer, an international speaker and TED talker, author of seven books in
eight languages and founder of SOSTAC® strategic marketing planning methodology,

 

Mr Smith will be speaking at the event about the impact of AI on marketing. He is a
digital marketer, an international speaker and TED talker, author of seven books in
eight languages and founder of SOSTAC® strategic marketing planning methodology, which has been adopted by blue-chip companies and start-ups alike. He said:

“Integrating AI into marketing can create a strategic competitive advantage
for Northern Ireland businesses. I am delighted to return to Belfast to explore how AI
and marketing can help organisations to grow.”

Lydia McClelland of LMC Associates, a SOSTAC® Certified Training Company, said:

“Strategic marketing serves as the backbone of a company’s growth and competitive
advantage. For this event, we wanted to bring together marketers and business
leaders to hear from one of the world’s most experienced marketing educators about
the importance of creating a comprehensive approach and the changes to our
industry through AI.”

Strategic marketing is not just about promoting products or services but about
creating a comprehensive approach that addresses every aspect of market
engagement, from product development to customer relationship management. It
fundamentally shapes how a business competes and thrives in its industry.

Through strategic marketing, businesses can identify and leverage their unique
selling propositions (USPs) and differentiate themselves from competitors. This
differentiation is crucial in crowded markets, where distinguishing one's brand can
lead to greater customer loyalty and market share.

Christine Watson of Watson of Watson and Co Chartered Marketing said:

“Marketing is a highly-skilled profession that continually changes in this fast-paced economy. It
is hugely important for individuals and companies to continue to develop and build
on existing knowledge, no matter what size the business. By putting strategy before
tactical delivery, organisations are more likely to achieve optimal results, and ensure
sustainability in competitive landscapes.”

Christine and Lydia are both Chartered Marketers, Fellows of the Chartered Institute
of Marketing, SOSTAC® Certified Planners and WorldHost™ Customer Service
Approved Training Providers. Lydia is a licensed SOSTAC® Certified Trainer also.
CIM list SOSTAC® Planning in the Top three business models in the world.

 

The event in the Long Gallery, sponsored by MLA Peter McReynolds, is free but
places need to be booked in advance. For more information, visit the online event page.

Internationally renowned marketing expert PR Smith, pictured here, will speak at the Celebrating Strategic Marketing event, organised by Northern Ireland Chartered Marketers Lydia McClelland and Christine Watson, will be held in the Long Gallery on March 20 from 5.30-7.30 and is open to all marketers, business strategists and leaders of organisations across the private, public and social enterprise sectors.
Internationally renowned marketing expert PR Smith will speak about AI in Marketing at the Celebrating Strategic Marketing event, organised by Northern Ireland Chartered Marketers Lydia McClelland and Christine Watson.

Hosted in the Long Gallery, Stormont on March 20 from 5.30-7.30 the event is open to all marketers, business strategists and leaders of organisations across the private, public and social enterprise sectors.

 

Internationally renowned marketing expert PR Smith, pictured here, will speak at the Celebrating Strategic Marketing event, organised by Northern Ireland Chartered Marketers Lydia McClelland and Christine Watson, will be held in the Long Gallery on March 20 from 5.30-7.30 and is open to all marketers, business strategists and leaders of organisations across the private, public and social enterprise sectors.

 

 

 

 

 

 

 

 

 

 

 

 

 

PR Smith is an international speaker (TedxTalker), author and advisor www.prsmith.org,
founder of SOSTAC ® Planning methodology which helps professionals write plans that
boost results, and founder of the Great Sportsmanship Programme an NFP edutainment
programme which inspires a new generation of global citizens – through short
sportsmanship stories. Paul is a CIM Fellow.

CIM list SOSTAC® Planning in the Top 3 business models in the
world. SOSTAC ® is adopted by blue-chips like LinkedIn and KPMG, start-ups and SMEs
across the world.

 

Christine Watson is the Founder of Watson & Co. Chartered Marketing, a marketing
consultancy and training company established by multi award winning and industry
experienced Chartered Marketer Christine Watson in April 2005. A fellow of the Chartered Institute of Marketing (CIM), Christine is a SOSTAC ® Certified Planner and a Licensed WorldHost Customer Service Trainer.