Digital Business Skills Training Course

Our Digital Business Skills – digital marketing training programme has been developed in partnership with the People 1stNational Skills Academy for Retail and Association of Town and City Management (ATCM).

The Digital Business Skills training course aims to equip businesses with the skills they need to fully exploit the internet and the array of digital marketing channels available at their fingertips.

Digital Business Skills

Whether you’re completely new to the online world or just want to learn how to use it better, we’ll take you through the process step-by-step and build your confidence, so you can start making the Internet work for you and your business.

Find out more about the programme on PowToon video created by Watson & Co. Chartered Marketing Digital Business Skills Graduate: Julia Smetek

The programme is split into three modules each of which take half a day to complete.

Module 1 – Understanding your Customer and Digital Marketing 

In this module, we take you through how to make your business available in the digital world and give you real examples and strategies to use to build a profitable digital presence.

  • Introduction
  • Have a visible and viable business online
  • Tell the customer what you sell
  • Know your customer
  • Lifetime value of a customer
  • Understanding the 7 Ps
  • Digital brand and visual identity
  • Digital advertising and promotions
  • Digital marketing strategy and plan
  • Email Marketing

Module 2 – Develop your business online

In this module. we help you avoid costly mistakes, take away the jargon and equip you with top tips for success.

  • Introduction
  • Resources you need
  • Your online presence
  • The first 5 second welcome
  • Make it easy to buy
  • Online multi-channel options
  • Search Engine Optimisation (SEO)
  • Countdown for getting your business online or re-launching it

 Module 3 – Grow your business through social media

In this module, we take you through the world of social media. We will explain to you what social media is, why it is important and how to use it in your business.

  • Introduction
  • The future of social media
  • Why use social media for business
  • Social media jargon
  • Risks of using social media for business
  • How to use social media to market your products and services
  • Social media strategy
  • Content is key



£255 per person

In-house training programme: £2,550*

*Maximum number of delegates: 10

Optional extra: ICQ Level 2 Award in Digital Marketing Using Social Media qualification £75 per person


Open training course dates are detailed at:

Further information is available at


Your Trainer 

Chartered Marketer Christine Watson DipM MCIM is a People 1st accredited Customer Service and Digital Marketing Trainer and has a background in mystery shopping and business improvement spanning the past 17 years. She has successfully trained over 1,000 delegates.

Click here to read testimonials from past clients

To register your interest and be added to the reserve list for our upcoming Digital Business Skills training events contact:

T: 07900 8811469