Watson & Co. Chartered Marketing Tuesday Tip: Go Review Your Instagram Bio

28th August 2018 and it’s time for the Watson & Co. Chartered Marketing #TuesdayTip

This week we say: take a look from the outside in at your Instagram Bio

Whether you have a personal brand on Instagram, an Instagram for Business page or both you should be aware that the visitors to your Instagram channel will make a first and lasting impression and a call on whether they want to remain on your page or have a desire to buy from you based on how well you have optimised your bio.

Your instagram bio is classed as prime real estate – so go review. Take a little time to make sure that you have your shop window on Instagram looking as great as it can be.

Don’t know if you have a personal or business instagram page? – Many of the businesses who attend our instagram training courses find that they are operating their business page unknowingly as a personal page. You can easily tell the difference – just take a very quick look at the top right hand side of your Instagram page – if you can’t see a button called ‘Insights’ then your page is a personal and not a business page.

screengrab demonstrating the insight function for instagram pages that are set up as business pages

Your Instagram bio is one of only a few ways on instagram where you can link easily to your website.

Have you already noticed that the captions on each instagram tile image do not have hyperlinks enabled for website urls? 

Other ways to link to website pages from Instagram include the:


How to optimise your Instagram Bio

  1. Claim a relevant instagram page name – make it as easy as possible for your brand to be found on instagram. It is ideal if this handle is consistent across all your social media channels but if your instagram handle name has already been claimed then you just have to be creative. Your name doesn’t need to be the same as your instagram username but you do have 30 characters at most.
  2. Include your website url or if your posts habitually refer to link in bio then consider using a landing page with the same images that you have posted on your instagram page; each image linking through to its relevant blog post. If you don’t find creating this landing page easy then tools such as LinkTr.ee can be useful. Take a look at Forbes as an example of an Instagram landing page. Watson & Co. Chartered Marketing Chartered Marketer Christine has been trialling LinkTr.ee recently on the business instagram page for #WatsonsMarketing. The free product is basic in terms of look and feel but functional for users and easy to use from a page admin perspective.
  3. Clarify what your hashtag is – many instagram for business pages encourage their instagram users to provide their page with user generated content. Pages such as DiscoverNI for example state: “Use #DiscoverNI to feature”.
  4. Add a good image – many instagram for business pages use a square version of their brand logo or a consistent brand aligned variation of their logo – see the various verified instagram for business pages of Google:

Google on instagram image


5. Describe yourself well – is your description compelling, does it include your key messages and keywords? Your Instagram bio gives you 150 characters of prime real estate to show visitors who you are, what you offer, and why they should bother remaining on your instagram for business page so it really is worth investing a bit of time to get it right.


6. Link your Instagram profile to your Facebook business page in order to enable your calls to action. Watson & Co. Chartered Marketing had ‘Call’ and ‘Email’ active until we discovered the ability to link to eventbrite – we now have ‘Get Tickets’ as a new additional call to action:

WatsonsMarketing Tuesday Tip image optimise your instagram bio

7. Linking your Instagram profile to your Facebook business page also enables other instagram users to use your business name and address when posting content taken on your premises or about your brand

8. Make sure that you have put yourself in your correct category. Instagram automatically pull this in from your Facebook Business Page.

9. Get Verified – the little blue tick beside your page indicates that you officially are who you claim to be – see the multiple instagram pages on instagram:

Watson and Co chartered marketing Tuesday tip review your instagram bio  image showing verified tick


10. Use Instagram Highlights – this function introduced on 5 December 2017 lets you elongate the life of your instagram stories.


Benchmark from the best, the most followed instagram page on instagram is: ‘Instagram‘ itself! You can benchmark from within your industry and local geography or choose instagram pages from right across the globe. Do look up the instagram bio of your competitors, pages you love and more. There certainly isn’t a shortage of inspiration – check out even more advice from blogs on this exact subject by Thought Leaders such as Sprout Social, Later, Hubspot, Entrepreneur, Hootsuite and Social Media Week.


Does your Instagram Bio do you justice? Does it encourage visitors to spend more time on your Instagram for business page? Discourage quick exits? Entice users to click through to your website or convert to one of your marketing objectives such as making a purchase? If the answer is no, don’t just Go Review, actually Go Do. Indeed, we, ourselves, as a direct result of writing this blog now have a few new items now added to our never ending ‘To Do’ list including our own brand attempt to get verified on Instagram.


Blog written on 28 August 2018 by Chartered Marketer and Licensed WorldHost Trainer – founder of Watson & Co. Chartered Marketing – Christine Watson


Find our Tuesday Tips useful? Then consider delving deeper – our digital marketing and customer service training has been delivered to over 1,000 satisfied clients. Our popular InstaMeetBootcamp takes place in Belfast on 10 September and our 3 hour crash course in sales focused instagram for business workshop takes place in Mallusk Enterprise Park on 11 September 2018. Find all opportunities to learn with Watson & Co. Chartered Marketing on the events page of our website and more of our blogs on instagram here:








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