Crash Course on Sales Focused Instagram Marketing for Business


Wham-Bam-Thank-You-Instagram – a Crash Course on Sales Focused Instagram Marketing for Business
    • Date: Wednesday 23 August 2017
    • Time: 18:00-21:00
    • Location: Inspire Business Centre Ltd

Book Tickets

Description:Come along to Inspire Business Centre on Wednesday 23rd August from 6-9pm to learn how to use Instagram for Business.  This can be a very powerful marketing tool if used correctly.

The Instagram for Business session is set to cover:

  • Instagram Users
  • Best Practice in Instagram for Business from over 15 million business accounts on Instagram
  • Competitor Insights – Practical Activity
  • How to Use Instagram to Grow Sales – Practical Real Life Examples
  • Setting your Strategy, Objectives and Metrics
  • Your Target Audience
  • Step by Step Guide to setting up your Instagram Business/Brand Page
    • Top Tips (integration with website/other marketing – business cards, banner stands etc)
    • Branding
    • Description Copy and Calls to  Action
    • Common Mistakes to Avoid
  • Creating Engaging Business and Target Customer Relevant Instagram Content
    • Hashtag research
    • No Hard Sell here
    • Branding
    • Tone
    • Content Guidelines: Ad Sizes, Image Standards and the Text Rule
    • Photos
    • Instagram Layout
    • Sharing multiple pictures in the one post
    • Videos
    • Boomerang
    • Instagram stories (24 hour lifetime)
    • Promotions / Competitions
    • Calls to Action
    • Auto feeds into other social media
    • Engagement (comments)
    • Growing sales through Instagram Advertising
    • Analytics and Insights
    • Content marketing management
    • Content marketing matrix
    • Scheduling
    • Sample contennt calendars
    • Sourcing content and using it legally
    • Repurposing content
    • Curating content
    • User generated content
    • Action man and wonderwoman
    • Amplification strategies – traditional and digital PR and microinfluencers

Please note that this is not an exhaustive list and it is all covered in brief over a 3 hour timeline

Your trainer – Chartered Marketer Christine Watson reserves the right to add to the above learning objectives based on Instagram changes that may occur between now and 23 August and/or light bulb moments between now and then!