5 reasons to start marketing your business on Instagram today

5 reasons to start marketing your business on Instagram today

  Instagram has quickly grown into a massive social network with both a mobile and web presence. It shows no signs of slowing down, yet a worrying low percentage of businesses in Northern Ireland currently use Instagram for marketing. If you are not yet using Instagram as a marketing platform, here are 5 reasons why you might wish to rethink your decision.   Acquisition   The Instagram Platform allows you to Reach Instagram...

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Instagram for Business – Marketing in Practice Examples from Northern Ireland Brands

Instagram for Business – Marketing in Practice Examples from Northern Ireland Brands

With over 15 million businesses on Instagram as of July 2017  (up from 8 million in just 4 months) Watson & Co Chartered Marketing Chartered Marketer – Christine Watson takes a look at some Instagram for business examples provided by Northern Ireland brand marketers and the lessons we can all take from their content marketing efforts: Business to Consumer 1. Discover Northern Ireland –...

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Social Customer Service and Online Review Magic – Key Takeaways

Social Customer Service and Online Review Magic – Key Takeaways

As a Chartered Marketer and committed contributor to the local marketing community in Northern Ireland, for the past decade (including a 2 year spell as Chair of The Chartered Institute of Marketing Ireland) our founder Christine Watson recently led a CPD workshop for The Chartered Institute of Marketing (CIM) – Ireland region at the Entrepreneurial Spark Belfast base entitled: ‘Marketing Magic with Online Reviews’. Over the...

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Handling Social Reviews

Handling Social Reviews

If you manage a business you will appreciate the power of a positive social review, accepted wisdom is that a 4.8 star review leads to credibility and sales.  The dreaded one star feedback may lose you customers, and definitely won’t make your CEO’s day.  Interestingly, 5 star reviews aren’t generally believed to be true.   However, social listening offers important learning for businesses, and in this digital marketing world is a...

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Your definitive list of Local Business Awards – Northern Ireland

To help our local businesses determine which local business awards will support their strategic and tactical messaging aims we’ve started to compile a list. The aim is for this to become a definitive go to list and to achieve this, let us know of any we’ve missed. We also plan to build this list up with website, social media details including hashtags and entry deadlines. General Business Awards 1. Workplace and Employment Awards...

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Watson & Co. Chartered Marketing Customer Service Training Tool of the Week – SMILE

Watson & Co. Chartered Marketing Customer Service Training Tool of the Week – SMILE

You’ll never get a second chance to make a great first impression is one a favourite quote bandied about by our WorldHost Customer Service Trainer: Chartered Marketer – Christine Watson. It is also a lesson that every business should adhere to every single interaction – customers, suppliers, fellow workers, online via website, facebook, google and more.   First impressions are formed in a. one tenth of a...

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Watson & Co. Chartered Marketing Digital Marketing Tool of the Week: Live Video Streaming – Facebook Live

Watson & Co. Chartered Marketing Digital Marketing Tool of the Week: Live Video Streaming – Facebook Live

Watson & Co. Chartered Marketing founder Christine Watson is an elected board member of The Chartered Institute of Marketing (CIM) Ireland region. A former Chair of the CIM Ireland board from 2013 to 2015 Christine currently volunteers on the Communications and Education sub-committees. Volunteering for your local marketing community isn’t a thankless task, it offers great opportunities to meet like minded professionals both locally...

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Watson & Co. Chartered Marketing Digital Business Skills Tool of the Week: Pinterest

Watson & Co. Chartered Marketing Digital Business Skills Tool of the Week: Pinterest

The Watson & Co. Chartered Marketing Digital Business Skills (‪#‎DigiBizSkills)‬ tool of the week is Pinterest Best compared to a pin-board or scrap-book pinterest lets you create your own visual online pin-boards on specific topics or subjects of interest to you/your brand/your customers, allowing you to pin relevant online images and website links all in the one place. See it as...

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Watson & Co. Chartered Marketing Digital Business Skills Tip of the Week – Follow the Rules: Facebook Competitions

Watson & Co. Chartered Marketing Digital Business Skills Tip of the Week – Follow the Rules: Facebook Competitions

Our ‪#‎digibizskills‬ tip of the week (17 April 2016) – Things change (and in the digital marketing landscape they change often). It’s your job to keep your marketing out of hot water by keeping yourself up to date. Facebook competition rules initially banned the use of any Facebook function as an entry mechanism and back then marketers and page owners were in fear of Facebook deleting their entire business Facebook page for...

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Watson & Co. Chartered Marketing Customer Service and Marketing Tip: Go the Extra Mile to Make your Customers feel like Royalty on their Birthday or Special Occasion

Watson & Co. Chartered Marketing Customer Service and Marketing Tip: Go the Extra Mile to Make your Customers feel like Royalty on their Birthday or Special Occasion

Today (21 April 2016) it is all about the Queen’s 90th birthday, with 121,000 tweets using the hashtag #HappyBirthdayYourMajesty before 3.30pm but how does your business make customers who chose your place to celebrate their special occasion feel like royalty? Over the years we have seen: ~ free prosecco for your birthday party emails from PizzaExpress ~ pop into our shop on the Lisburn road for a free luxury long burning candle from us...

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Watson & Co. Chartered Marketing Tuesday Tip: Activate your Facebook Call to Action

Watson & Co. Chartered Marketing Tuesday Tip: Activate your Facebook Call to Action

19th April 2016 and it’s time for the Watson & Co. Chartered Marketing Tuesday Tip This week we encourage you to activate your call to action button on your business facebook page (and if you have done so already, then quickly log in and check to make sure it’s still relevant and working!). Calls to action can help you to facilitate and encourage your Facebook visitors to take actions that are important to your business – for...

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Take a few minutes and check if your website is mobile friendly

Take a few minutes and check if your website is mobile friendly

Watson & Co. Chartered Marketing #TuesdayTip – 12th April 2016 –  Take a few seconds to make sure your website is mobile friendly – check your mobile friendliness now by entering your website url into: https://www.google.co.uk/webmasters/tools/mobile-friendly/ With visits to websites via mobile overtaking visits via desktop devices – positive user experience should be top of mind for everyone with a website Read...

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18 active online networking opportunities for businesses on Twitter right across Northern Ireland

18 active online networking opportunities for businesses on Twitter right across Northern Ireland

Watson & Co. Chartered Marketing and our clients including Lough Neagh Partnership and Lough Neagh Eels – Inaugural Eel Wat Week and Erin Grove have all achieved sales results directly from online networking via our Twitter hour tweets, so we thought it would be useful to provide our digital marketing clients with a list of local networking hours where they too can communicate to target customers and those who may lead them to their...

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Watson & Co. Chartered Marketing Tuesday Tip: Go Google your business!

Watson & Co. Chartered Marketing Tuesday Tip: Go Google your business!

5th April 2016 and it’s time for the Watson & Co. Chartered Marketing #TuesdayTip This week we say: walk in your prospective customers’ shoes and GO Google your business! Google my business is a Free Business Listing on the Google search engine and ensures that your brand shows up in the top right hand side of Google searches. Capitalise on this opportunity: add contact details, opening hours, pictures and even videos of your...

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The Belfast WorldHost clients of Watson & Co. Chartered Marketing with Private Dining Rooms for your event

The Belfast WorldHost clients of Watson & Co. Chartered Marketing with Private Dining Rooms for your event

  Having trained over 1,000 service professionals in the WorldHost Customer Service and WorldHost NI Ambassador – Welcoming Visitors to their Destination programmes across Northern Ireland we are very privileged to be able to boast about the many hotels and restaurants on our client list. Following a social media conversation on Twitter during an online networking conversation for #Magherafelthour (every Tuesday 9pm to 10pm) we...

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WorldHost poetry by Linen Hall Library Graduate: Deborah Douglas

WorldHost poetry by Linen Hall Library Graduate: Deborah Douglas

When Nicola Bothwell of NB Chartered Marketing and Christine Watson of Watson & Co. Chartered Marketing won the PR contract for Funeral Services Northern Ireland, part of the Co-operative Group a sensitive marketing challenge began. One of the key recommendations from our initial PR audit was the launch of a National Poetry Competition and www.fsni-nationalpoetrycomp.co.uk was born The competition launches for a fifth year in 2016 and has...

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Diary of an EU traineeship at Watson & Co. Chartered Marketing – Caroline Klein

Diary of an EU traineeship at Watson & Co. Chartered Marketing – Caroline Klein

Watson & Co. Chartered Marketing in Belfast offer traineeships for their WorldHost customer service client: Leonardo Logistics Ltd, a Cookstown based business founded by Eileen Mullan, who facilitate EU programme: Europaeischer Bildungsverbund – European Education Network. German trainee Caroline shares her WorldHost experience in Belfast during December 2015: My name is Caroline and I am from Berlin in Germany. After graduating my...

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The Robotic Arm of Customer Service

The Robotic Arm of Customer Service

Chartered Marketer and Licensed Customer Service and Digital Marketing Trainer Christine Watson at Watson & Co. Chartered Marketing takes a look for Business First at the changing customer service demands of meeting and conference venues by a key target customer segment – event planners. July 2015 witnessed the opening of the world’s first hotel serviced by robots. Could Northern Ireland event attendees expect a greeting at a venue...

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Preventing Customer Service Neglect in the Digital Age

Preventing Customer Service Neglect in the Digital Age

  Chartered Marketer and Licensed Customer Service and Digital Marketing Trainer Christine Watson at Watson & Co. Chartered Marketing takes a look at the intensifying pressures facing local businesses as a result of increasing customer demands of brands online and shares some tips on effective digital customer service management. A quick Google Trends search of the key words ‘customer service’ along with just one of the many online...

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a WorldHost month in Northern Ireland

a WorldHost month in Northern Ireland

European Union Trainee Julia, from Germany, shares her professional development experience with Watson & Co. Chartered Marketing and Northern Ireland tourism journey including reader tips from her first visit to Belfast in September 2015: Starting my month in Belfast I was really excited. I looked forward doing a traineeship for one month at Watson & Co. Chartered Marketing. I registered myself for this program in Germany at...

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Ten tips to overcome writers block when devising content for your digital marketing channels

Ten tips to overcome writers block when devising content for your digital marketing channels

Our founder: Chartered Marketer Christine Watson shares with you her top 10 tips to overcome writers block when devising content for your digital marketing channels. Good content is never out of reach, you just need to look for inspiration in the right places. We encourage any content marketers experiencing writers block to seek inspiration from:       1. Reviewing Smart Insights​ Content Marketing Matrix by Dave Chaffey 2....

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Useful Digital Marketing Resources

Useful Digital Marketing Resources

Our founder, Chartered Marketer: Christine Watson often gets asked how she keeps on top of the constant changes across the various digital marketing platforms that are commonly used by marketers to reach their target audiences for business gain So, as a Guest Blogger I decided to interview Christine to discover the digital marketing resources that she uses to keep her skills up to date. For your convenience I then researched to find the...

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Soundbites from CIM Ireland Chair’s Afternoon Tea at Malmaison Hotel by Mariele De Guzman

Soundbites from CIM Ireland Chair’s Afternoon Tea at Malmaison Hotel by Mariele De Guzman

On June 15 2015 Christine Watson, elected Chair of The Chartered Institute of Ireland (CIM) and founder of Watson & Co. Chartered Marketing held her second annual CIM Chair’s Lunch at Malmaison Hotel, Belfast. As part of my week with Watson & Co. Chartered Marketing I was asked to assist with the event and take notes from the experienced content marketers speaking. The topic for this year’s event was ‘Context is King, Content...

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Free Competitor and Market Intelligence Tools for marketers and businesses – my discovery journey from one Chartered Marketer to the world of marketers (via screen grabs)

Free Competitor and Market Intelligence Tools for marketers and businesses – my discovery journey from one Chartered Marketer to the world of marketers (via screen grabs)

      On Wednesday morning (20 May 2015) as elected Chair of the CIM Ireland board I presented The Chartered Institute of Marketing SME survey findings at a breakfast event hosted at Ulster University Business School. Trying to make it less death by PowerPoint and more action focused for the audience I added a few of my tips and SME stories alongside practical advice from 2 of the 2014 Ireland Marketing Excellence Award winning...

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